Super Fine Rice Ltd. has the largest share of 55% in the market. The company’s policy is to sell only for cash. In 2015, for the first time company’s number one position in the industry has been threatened because other companies started selling rice on credit also. But the managers of Super Fine Rice Ltd. continued to rely on its previously tried and tested successful plans which didn’t work because the environment is not static. This led to decline in sales of Super Fine Rice Ltd.
The above situation is indicating two limitation of planning which led to decline in its sales. Identify these limitations.
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And now we give you the correct answer:
Planning should not be rigid, because environment is dynamic rigid plan will not work in dynamic environment.
Planning does not guarantee success